WaalaxyBlog
🎯More leads, less effort

B2B Sales & Lead Generation

B2B sales strategies and lead generation tactics.

108 articles

All articles

  • Leads vs outbound

    Inbound Leads vs Outbound Leads: How to convert?

    What are the differences between Inbound leads vs Outbound leads? 🤔 An outbound lead is contacted directly by the company via calls, emails or advertisements.…

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    Laura·11 min
  • Account based marketing

    Ultimate guide to Account Based Marketing (ABM)

    Feel like you're wasting your resources on unqualified prospects? 😰 In B2B, attracting leads and doing volume en masse isn't necessarily a good choice. ❌ This…

    C
    Chloé·19 min
  • Customer base

    What is a customer base and how do you manage it?

    A customer base is much more than just a list of contacts, it's the heart of your sales strategy. 🩶 Whether you're an entrepreneur, freelancer or head of a…

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    Toinon·11 min
  • Building a sales

    Building a Sales Team: 10-Step Complete Guide

    Sales teams are the heart and soul of any company. 🫀 After all, the success of a business is usually measured by sales revenue. However, building a sales team…

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    Laura·11 min
  • Recruitment plan

    Recruitment plan: How to draw up a 10-step recruitment plan?

    A recruitment plan is a tool developed by HR departments or human resources specialists to attract, hire and retain talent within a company. In this article,…

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    Laura·12 min
  • TOFU MOFU BOFU

    Understanding TOFU MOFU BOFU to boost your conversions

    Tofu mofu bofu is not a vegetarian dish, but rather a key ingredient 🔑 in the recipe for a well-seasoned strategy. Composed of different stages (Top, Middle…

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    Toinon·12 min
  • Best sales CRM

    Best Sales CRM Software: Top CRM for Sales Teams, Pipelines and Small Businesses

    Looking for the best sales CRM software to manage your pipeline and close more deals? 😀 Whether you're a sales rep, leading a growing team, or a business…

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    Laura·16 min
  • Managing a sales

    10 tips for managing a sales team

    Managing a sales team is a bit like being the conductor of an orchestra. But for everyone to play in harmony, you need more than just objectives to achieve. It…

    C
    Chloé·10 min
  • Types of sales

    Types of sales force : should it be automated or outsourced?

    There are different types of sales force , and here, it's the team that leads the company to success. 🏆 However, its definition and composition sometimes…

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    Toinon·15 min