WaalaxyBlog
🎯More leads, less effort

B2B Sales & Lead Generation

B2B sales strategies and lead generation tactics.

108 articles

Must-reads

Account Based Prospecting

7 Steps to Account-Based Prospecting That Actually Drives Deals 2026

Getting leads… but not the right ones? 😅 A pipeline that’s all over the place and key deals that never close? That’s exactly where Account Based Prospecting…

E
Elodie·15 min · 22 Jun 2026
Lead qualification

4 Lead Qualification Steps to Stop Chasing the Wrong Leads and Start Closing the Right Ones

You’ve got leads… but only a few turn into customers? 🤔 The problem usually isn’t volume, it’s lead qualification .Today, success isn’t about generating more…

E
Elodie·14 min · 16 Jul 2026

All articles

  • Lead routing

    Lead Routing Guide: 5 steps to set it up

    Somewhere between 20% and 50% of leads never get contacted. The main reason? Poor lead routing. 🥲 Lead routing is the process of assigning a lead to the right…

    E
    Elodie·15 min
  • International business

    5 steps to successful International business development

    Expanding internationally sounds like a dream, right? 🌍 More markets. More opportunities. More growth. 📈 But here’s the reality: going global can turn into a…

    E
    Elodie·17 min
  • Lead management system

    Lead management system: 8 steps to stop losing leads

    80% of generated leads are never used. 📉 Not because they’re bad but because they enter a poorly structured system. So the real problem isn’t lead generation.…

    E
    Elodie·18 min
  • Account based selling

    7 steps to implement B2B Account Based Selling

    Traditional B2B prospecting quickly reaches its limits: too many leads, few qualified ones, overworked salespeople, and sales cycles that drag on. 😮‍💨 When…

    C
    Chloé·14 min
  • Buyer intent data

    Buyer Intent Data: How to easily Turn Signals into Sales?

    Between “curious” leads and those who are truly ready to buy, the difference often comes down to one thing: timing ⏱️. That’s exactly what buyer intent data…

    C
    Chloé·18 min
  • Lead generation tools

    AI Lead Generation tools: Ultimate guide to boost your prospecting

    AI lead generation tools are everywhere. Tools promise to find your prospects, score them, write to them... and magically fill your pipeline. 🤖 The reality?…

    E
    Elodie·17 min
  • Sales and marketing

    7 Steps to Successful B2B Sales and Marketing Alignment

    In many B2B companies, you generate leads on the marketing side... but sales doesn't process them as expected. Objectives differ, tools don't communicate with…

    C
    Chloé·14 min
  • 6sense reviews

    6sense reviews sites: pricing, and best ABM platform alternatives

    6sense reviews , you've probably heard of it if you're interested in ABM (Account-Based Marketing) or B2B prospecting, or if you’ve done any research about…

    T
    Toinon·17 min
  • Sales ops software

    Sales Ops software: the strategy (and tools) to boost and scale your B2B prospecting and sales process

    Sales Ops software is a bit like the strategic brain behind your sales teams. 🧠 Salespeople are usually out in the field, but Sales Ops is in charge. They…

    T
    Toinon·19 min