Publish a video on LinkedIn: what you need to know before posting!

Publish a video on LinkedIn is much more than a simple click on "share". It's your moment to share a powerful message, make a lasting impression, or else, explode your visibility. 💥

But you still need to know how to go about it...

Which format to choose? When to post? How to attract attention?

Don't worry, we'll show you how to post a video on LinkedIn with simple, practical advice.

Ready to make the pros scroll? Let's get started! 🚀 (Reading time: 4 minutes).

Why publish videos on LinkedIn?

On the world's leading social network, with no less than a billion users, you'd think video could be a slightly offbeat format.

And yet, it's emerging as the most powerful format for engaging your audience directly on LinkedIn, and here's why. 👇🏼

1) Capture attention

On a news feed filled with text, links and articles, the video format acts as a brake on that unfortunate infinite scrolling.

It draws the eye, gives movement to your content and, above all, it's very visual. In just a few seconds, you've shared what a classic post would take several lines. 💬

And as a little bonus, LinkedIn automatically launches video playback in the News Feed.

2) Reinforce your personal brand

Talking on camera, showing the behind-the-scenes of your video content, sharing an idea that's close to your heart. It all reinforces and creates a bond with your network.

In video, whether it's :

• 🔵 Your posture.

• 🔵 Your voice.

• 🔵 The way you express yourself.

It all helps to convey so much more than just words.

It's easier to remember a video with a set, a person, a mascot, rather than black-on-white text. 🎥

3) Encourage engagement

It's not us saying it, it's the numbers: LinkedIn videos generate on average 3 to 5 times more interactions than posts without videos. 📊

I think you've suspected this from reading our content, but, on LinkedIn, every interaction counts.

It can connect you to new people: ⬇️

• Prospects.

• Partners.

• Recruiters.

• Freelancers.

• Opportunities.

And it's free. It would be a shame to pass it up. 🤷🏻‍♀️

How do I publish a video on LinkedIn?

Even if it's free, it's not that easy. That is, of course, if you want your post to succeed. 🙄

1) Prepare your video

Before you even think about posting your LinkedIn post and clicking "Publish", ask yourself the right questions. 👇🏼

1️⃣ What is the purpose of my video?

Inform, inspire, entertain, sell? A clear message ⭢ an effective video.

2️⃣ Which format to choose?

The square (1:1) or vertical (9:16) format is ideal for mobile playback. Choose a short format, between 30 and 90 seconds maximum. ⏱️

3️⃣ Do I need to subtitle my video?

YES. 85% of users watch videos without sound. So add subtitles to your video to get your message across, even in silent (or ninja) mode 🥷🏽.

4️⃣ Do I need to work on my tagline?

YES. The first 3 seconds are the most important. So make sure your intro makes you want to stay until the end. 😇

2) Publish your video

Once your content is ready and in the box, it's off to LinkedIn! 🏎️

First of all, I'd advise you to opt for a native video (uploaded directly to the platform), rather than a Youtube link.

The LinkedIn algorithm prefers this format. 😅

Next, add a few lines that explain why you're posting this video, what's in it, and who it's for.

Finally, use between 3 and 5 hashtags maximum, to extend organic reach without drowning your message in a sea of hashtags. 🌊

And to find out how, just follow the tutorial. 👇🏼

The video is ready. But now it has to be published at the right time.

When to publish a video on LinkedIn?

As we all know, publishing at the right time can completely change the reach of a post. 👀

Why? 🤔

Because the audience has a ritual. Professionals log on at certain times, not any time. 👀

What are the best days to publish? 🤔

The studies are clear: Tuesday, Wednesday and Thursday are the most effective days. 📆

These are active days, but not too busy.

What are your preferred working hours? 🤔

On LinkedIn, the best slots are generally around break or transition times:

• Between 8am and 10am ⭢ many consult LinkedIn before starting their day.

• Around 12pm and 1:30pm ⭢ the lunch break, do I need to argue?

• Between 5pm and 6:30pm ⭢ just before wrapping up their working day.

Again, this is a range. 🍴

Ideally, test over several different days and times, and analyze your results.

It all depends on your target audience. 🎯

3 tips to maximize the impact of your videos

A good video is good. A video that generates views, comments and shares is even better!

But don't worry, we're here to share our top tips with you. 👇🏼

1) Take care of the miniature

On LinkedIn, the video launches automatically, but there can sometimes be a few glitches.

Sometimes it's the thumbnail that makes you want to click.

For that, here are a few tips:

• Choose a clear, bright, unblurred image.

• Include some text in the thumbnail (e.g. "3 tips for better selling").

• Avoid frozen faces or overly neutral expressions.

2) Include a clear CTA

At the end of your video, tell your audience what you want them to do:

• A like? 👍🏼

• A comment? 💬

• A visit to your website? 🛜

• A contact? 🫱🏽‍🫲🏼

A good CTA can be: 👇🏼

• What do you think?

• Share this with someone it might help.

• More info in the link in comments.

3) Analyze performance

Too many designers publish and move on. Well, that's a big mistake (don't worry, I still do it sometimes).

LinkedIn gives you some interesting statistics: ⬇️

• Number of views.

• Click-through rate.

• Engagement.

• Origin of viewers.

Use this to optimize your future content.

Then ask yourself the following questions:

• 🔵 Was my video watched all the way to the end?

• 🔵 Are the comments relevant?

• 🔵 What day and time did I post?

How about a recap?

If you've read this far, it's probably already on your mind. Maybe you've even got a video ready. 👀

Or maybe you're thinking, "I'm not comfortable in front of the camera" or "this isn't for me".

Remember this, is a network of humans, not resumes. 📝

So publish your video on LinkedIn, try it, test it.

And even if your first video doesn't get 10,000 views, that's okay.

What counts is consistency, regularity and, above all, daring. 😇

So hop hop hop, open LinkedIn and the next video in the news feed will be yours. 🎥